Guest post by Elle Lynn

 

Getting a professionally designed logo is usually pretty close to the top of the list for new, or newly rebranded, businesses. To make sure your logo creates an impactful memory from the get-go here’s a list of ten places your logo may need to be used. Consider where you might need to show off your logo BEFORE you spend a dime on design, to make sure you get as much bang for your buck.

Business Card

Fairly straightforward, right? But these days there are oodles of custom shaped business cards; from regular ol’ rectangle, stylish square or even cut out in the shape of your logo. Then there’s the colours! Oh the colours! You could get it printed all over with your custom pattern, or perhaps stylish black will help you stand out from the crowd. Make sure you at least have an idea of the type of look you might like to go for, before you start designing your logo, as this will open up a world of possibilities you may not have thought of! 
 
Check out sites like moo.com for super-stylin’ business cards and there’s oodles of Pinterest inspiration to be found!
 

Website

Pretty obvious, right? If you’re going to be running a thriving online business, you’re going to need a website that showcases your brand and attracts your dream clients. 
 
Some things to consider in designing your logo, is to understand whereabouts on your site you may need to use it. For example, will your logo sit in the top-left corner? Or will it span the entire width of the header? It may be an argument of “Which came first – the chicken or the egg?”  but if you’ve already got your heart set on a particular layout for your website, ensure that you take logo placement and size into consideration when designing your logo – there’s nothing worse than trying to cram your beautiful logo into a small space when it looks best at when enlarged.

Stationery

Old school yes, but even an online business needs to send snail-mail. Thinking of sending your clients a thank-you gift? What better way to reinforce your brand than with a custom branded letterhead and envelope.
 
If your budget doesn’t currently allow for such an expense, invest in some professionally printed stickers that you can add on yourself!
 

Facebook

I have quite a few rules with branding your business’ Facebook page. One in particular is to keep your logo to a minimum, but brand the hell outta your Facebook profile. What does this mean exactly? Use your logo on images that you’d love to be shared like ‘quotables’ – but don’t plaster your logo EVERYWHERE! So if you’ve got your logo in your cover photo, include a professional photo of yourself in the profile. Let the other elements of your business page speak about your brand – but not necessarily your logo.

Pro Tip: Ensure you receive a PNG-24 format of your logo, with a transparent background (impress your designer by showing them you know the talk!). Facebook reduces image quality resulting in your logo/text being detrimentally affected, ending up in a low-quality, blurry image. A PNG-24 format, under 99KB, will prevent Facebook from messing with the image quality.


Instagram

If you’ve got quotables, make sure you include your logo and preferably your website/insta-handle on them. Instagram is synonymous with sharing content and there’s nothing worse than seeing your beautifully created image shared without any acknowledgement! Get some free brand-kudos by including your logo on the image.
 
I’d prefer to see a personal shot of you in your profile picture if you run a service-based business, but it’s fine to include your logo as your profile if your business is primarily product-based.

Twitter

Like Facebook, it’s best to either have your logo as your cover photo or your profile picture – not both! The cool thing about Twitter, is that you can easily transform your entire page to cohesively represent your brand, just by formatting the colour! Simple, yet affective, so make sure your Twitter colour matches your logo.
 

Pro Tip: Be aware of the fact that when someone views your profile through their phone (which they’re more likely to over a computer), your cover photo will be cropped. Take this into consideration when designing your cover photo, to ensure that any relevant information is not hidden from view.


 Email signature 

So you’ve had some contact with a client. Go YOU! Show them that you’re super profesh by adding your logo to your email signature. This is a simple yet effective way to increase your brand awareness.

Pro Tip: Make your email signature link back to your website, for optimum conversions.


Your Opt-ins.

A perfect place to re-inforce your brand, and show off your logo, but one that all-too-often gets forgotten, because hey – you’ve already got their email address!
 
 
Most email marketing platforms will have some default settings input, usually using their own branding. Make sure you update these to share your logo and branding, so that the next time you pop-into their inbox they don’t think “Who the hell is this?”
 

Signage

Do you regularly attend events? Yeah, you might be running an online business, but chances are you still have some sort of presence in the real world! As long as you have a ‘vector’ copy of your logo, you’ll be able to resize your logo for any sized signage, without it going blurry.

Packaging

This one is particularly relevant for if you sell physical products online. Sure, it’s easy to just throw the product in an express post package and send it on it’s merry way. Investing in some professionally designed, branded packaging (which includes your logo), will ensure that your brand is well represented when they open their pretty little parcel! 

Pro Tip: Get your brand more exposure, by creating a customer experience that encourages them to share your packaging/product. This way your Return On Investment for that premium packaging is increased as they share the experience.