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Guest post by Karlie Plowman of Thetechnobird.com

SEO is a crucial part of creating a successful presence on the Internet – without SEO knowledge or using it in your website can mean that you won’t be found online amongst your competitors, resulting in a lack of business growth and exposure.


What is a Search Engine?

Search engines provide Internet users with a way to find information in an organized fashion. A search engine uses special software, called an algorithm or spider, to go through the entire web and add pages to its index.


Why is SEO important?

Any website that needs traffic to survive needs search engine optimization. There are millions of webpages on the Internet, and it is the job of the search engines to add those pages to its index, and whenever a query is performed, to find the best webpages to match that query.


What exactly IS SEO?


Its’ a mixture of marketing and website science; It’s the practice of improving where your site appears when people perform searches, and uses techniques that are both “on page (within the pages of the site) and off page (outside the pages of the site) in order to increase the traffic a site receives from the search engines.


An example of ‘on page’ SEO is KEYWORDS – keywords are used throughout your website and are used by Google to understand what your website is about and what your providing. An example of ‘off page’ SEO could be using social media to drive traffic to your website.


What are some of Google’s algorithms?


Whist they do change from time to time and it’s important to be up to date with your SEO, here are some of the key SEO practices your website needs:


  • Responsive: your website needs to compatible with all types of devices such as smart phones, tablets and laptops
  • Keywords: these help Google identify what your website is about and help connect your website with what people are searching for
  • Page/Meta Descriptions: this is a brief sentence on what your website is about that people can see in search results


  • Page Titles: Using page titles on every page of your site help Google recognise what that particular page is about and the content it provides.


  • Image Titles & Alt Titles: Unless you have a name or title for your images on your website then Google can’t tell what the image is about. Give each of your images a title, and use a brief description or use your keywords in the Alt Title – don’t overlook this one, it’s super important. Don’t leave it blank and for the love of Google, don’t use the image titles looking like this ‘image_titles&^%2are.goodforseo?/_.jpeg’


How do you measure SEO?

  • “How can I tell if my website rank is increasing in Google once I add these features to my website?”


SEO can be measured using the following software:


Google Analytics

“Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources. Learn what people are looking for and what they like with In-Page Analytics. Then tailor your marketing and site content for maximum impact.”


Google Webmaster Tools

“Google Webmaster Tools(also called Google Search Console) is a no-charge web service by Google for webmasters. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console. It allows webmasters to check indexing status and optimize visibility of their websites.”


Built in SEO Reporting

Some website design platforms such as Wix.com provide their own built in SEO analysis – you can run an SEO report on your website and they provide a Home Page report that tells you what is good and what needs attention, as well as a Full Site Report. You can then edit your site whilst you’re in there.


SEO Auditing

SEO Audits are the best for learning what is working for you and what needs some attention for on-page SEO. The audits provide information on traffic, engagement, social analysis, mobile analysis and more, and they also provide you specific recommendations for your website only on what you can do to improve your SEO and Google ranking.


If you would like your website audited and receive specific feedback on how to improve your own websites rank in Google then shoot me an email via hello @ thetechnobird.com for more information.




TB x
PS: Here are some great resources for you to check out:



Karlie Plowman, 31, is the founder of Techno Bird – Website Design and SEO. Located in the Macedon Ranges (Victoria), Techno Bird was born out of Karlie’s need for a more creative and fulfilling career that was completely on her terms, and doing what she really loved rather than just working to pay the mortgage.


Karlie is a self-confessed (and unashamed) “internet geek” and lover of all things web design and SEO, and passionate about helping small/home businesses grow and succeed in the online world through engaging and user-friendly web design, that adheres to the latest SEO ‘must haves’ in order to get the best rank in Google possible.