“Excuse me, do you have wifi here?”

I feel like I’m an automated robot hardwired to say that over and over again. And every poor barista or waiter seems to be hardwired with one of two responses:
“Sighhhhhhh. Yes, it’s….”
“Sighhhhhhh. Sorry, no we don’t”

I swear there’s some sort of invisible chain linking us with a death-like grip to the online world. We need some bolt cutters, stat.

It was never more obvious to me than it was in New York. I had no international roaming or data. The only way I could connect with anyone back home or do (some) work was to be connected via wifi. I couldn’t see emails, texts, Facebook, or even post a slick video of the Harlem Gospel Tour singing on my Snapchat. Oh, the pain. It was either find wifi or enjoy New York in the company of my own mind and Penny.

Writing that makes me realise how incredibly blinded I am.

Seriously, Kate, that was a debate? That was a concern? Holy bliss balls, get your priorities checked.

It’s that dreaded FOMO. Damn curse.

Since that curse has it’s own catchy acronym, it’s fair to say you experience it too. I wonder though: are we more susceptible to it because we’re business owners? Because we make our livings being present online? Do people who have a cosy 9-5 feel this urge? I bet they do, but I also bet we cop an additional dosage of it.


The 24/7 nature of the online world leaves us with the feeling we need to be available 24/7. As in; always on, always there, always posting, always responding.

If we’re not: woahhhh, we’re missing business opportunities.

OMG what happens if someone asks about my services and I’m not there and I lose them because I didn’t respond within 5 minutes of their email?

What happens if there’s a really invigorating, energetic conversation happening in my facebook group and I’m not there? What if I miss a perfect opportunity for a new client?

I have to post every day! I have to be seen! I have to write back to comments instantly!

Set that skinny latte down and chill your grill. Here’s a newsflash: it doesn’t matter.

Warren Buffett only schedules meetings one day in advance. Denise Duffield-Thomas completely ignores private messages sent via social media. Elizabeth Gilbert has complete tech-free weekends. A German company (and countless people) delete any email that has been sent to their staff when they’re on holiday.

Every successful person, or trailblazing leader, is not readily available. So, why should you?


This ‘ASAP’ culture is only a perception. We don’t have to play that game.

We don’t need to be on everyone’s beck and call 24/7. There’s simple things you can do to avoid it. Like:

  • Have designated ‘work hours’. Even if you work around the clock, set your available or ‘opening’ hours.
  • Create ‘reply within’ guidelines around the 24-72 hour mark for your emails.
  • Create firm contact boundaries. For example, I am no longer accepting private messages on my Facebook or Instagram. If you want to contact me, email me.
  • When taking a holiday (you should), either hire someone to manage your customer service or let everyone know that all emails sent during that time period won’t be read. If they’re important, they’ll resend them.
  • Turn notifications off your phone. Holy moly, doing this alone will make you feel so much better.
  • Use StayFocusd to limit your web use so it has your back when your willpower drains as fast as your coffee.

 

Do this, and maybe the next time you visit a rad little cafe, you can put your phone away and ask that spunky barista how his day has been instead. Wouldn’t that be nice?

KEEP READING

10 things no one told me about starting your own business

I’m seeing a huge tidal wave of brave women launching their own businesses and blogs across Australia. It’s this whole new movement of wanting to make profit from our passions – and I’m definitely living this movement. It’s been over 18...
Read More

To swear or not to swear?

Michael Hyatt says don’t swear.   My dad says don’t swear.   And I say fuck ’em.   Swearing publicly or in any of your business marketing is entirely up to you. There really hasn’t been any studies done on this subject...
Read More

ON PAGE VS OFF PAGE SEO – What’s the difference?

Guest post by Karlie Plowman – Techno Bird Website Design & SEO   There are 2 parts to SEO and both are just as important as each other, however 1 is more overlooked and not discussed as often as it needs to be. Most people don’t realise that it’s not just...
Read More

10 Questions to Ask Your Target Audience

It’s no secret that you need to understand your target market more than they understand themselves.   One quick google search and every article says you need to know the demographics. Where they live, gender, how old they are, how much they earn etc etc....
Read More

10 Brands Who Have Mastered Instagram

Instagram is hot, hot, hot. Branding is hot, hot, hot. Together, they smoke.   Instagram is not just a tool to engage and interact with your followers (it is and should be, but that’s a post for another day) but it’s also a branding tool. When I did...
Read More

Entrepreneurship is a fad.

A lifestyle business isn’t.

Be inspired to be the creative, genuine person you are without bucking to trends and inspirational quotes. Reignite your career and business with Kate’s honest, candid, saying-what-everyone’s-really-thinking weekly column, Behind The Screen. Straight to your inbox.