Guest post by Karlie Plowman – Techno Bird Website Design & SEO
There are 2 parts to SEO and both are just as important as each other, however 1 is more overlooked and not discussed as often as it needs to be. Most people don’t realise that it’s not just the stuff on your website that enables Google to find, scan and rank your website (referred to on ‘On Page SEO’), but you also have to do things offline to help your website be found and for people to learn you exist – this part of SEO is called ‘Off Page SEO’.
So let’s take a look at both On Page and Off Page SEO and how they work and what they mean.
ON PAGE SEO
As the title suggests, this refers to the SEO elements on your actual website/in the backend or background of your website – as you learnt from my previous post about what SEO is, these elements can include:
- Inserting page titles on every page
- Making sure all your images have titles AND alt titles
- Using fresh, engaging and relevant content
- Inserting individual page descriptions/meta descriptions
- Ensuring your website is mobile friendly/responsive
- Use of social sharing buttons
- Making sure your page loads quickly
- Making sure internal and external links actually work/not broken
All of these things and more are all factors or elements that physically occur or are inserted ON your page/website. But I’m going to talk a little more in depth about the ‘off page’ SEO factors that every website owner needs to do if they want to improve their search result ranking.
OFF PAGE SEO
So, as you might have guessed, off page SEO is what you do off site that helps people learn that your website exists and brings attention to not just your website, but to you and your business or blog or online store ETC – these include both online and offline strategies and can include:
GUEST BLOGGING: offering to write a guest blog post for another blogger or website that links back to your own website and brings the attention of their audience to you/your website/your business.
SOCIAL MEDIA, part 1: This may seem obvious to some, but creating and using a business page on Facebook, using Twitter, pinning on Pinterest, posting photos and videos on Instagram ETC will give you huge exposure to the online community and drive major traffic to your website – provided you link your website on your social media platforms appropriately and your content and posts are engaging and interesting, and regularly updated.
SOCIAL MEDIA, part 2: Be active on social media – comment, share, like, PARTICIPATE. Find where your audience is, join groups, follow other businesses, create and engage in conversations and ALWAYS link to your website. Don’t be afraid to join in.
DIRECTORIES: submit your website to online and offline directories such as Yellow Pages, Yelp, Business directories, the local newspaper, classifieds ETC
MONITOR YOUR COMPETITORS: find out what they’re doing, where they are, what is working for them, what isn’t working, what type of things they post, how much do people get involved in their posts ETC – I’m not saying you should then go and copy everything they do, but knowing what works and what doesn’t will give you an idea of may work or may not work for you too.
SUBMIT YOUR SITE TO GOOGLE: Physically submitting your published website to Google itself is something every website owner needs to do. You can do this via Google Analytics and/or Google Webmaster Tools
LINK BAITING: Suppose you have copied/published another website’s news or content in your blog/website. Don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
REVIEWS: Review other businesses online and offline, and include your website link – but do it authentically, don’t just make up any review on any random business page or media, be real and only review people and businesses that genuinely interest you.
You can find tons of Infographics on Pinterest that explain the differences between on page and off page SEO and I suggest you Pin a few and refer back to them for your convenient use and to keep reminding yourself of different ways you can send traffic to your website – this comes in handy when you feel like you’re having a slump in motivation or running out of ideas when things aren’t as busy as you would like.
It pays to try different things and you never know what is going to work or won’t work until you try them.
The Techno Bird x