Guest post by Katie Wyatt
Podcasts are so hot right now. If you’re in online business I am sure you’ve thought about it. Am I right?
Starting a podcast can be hard work and is often what puts people off. It is hard work (highly rewarding, but work nonetheless). So if you’re not sure if it’s for you, but you’d love to get some of the benefits that you hear about podcasting for your business – increased visibility, amplified authority and recognition of your brand – I suggest you start by being interviewed on podcasts. Podcasters are always looking for great, valuable content for their listeners.
Podcasters receive many pitches to be on our show – a lot of them are frighteningly bad. So with a bit of thought and consideration there is nothing stopping you from putting forward a perfect pitch for the perfect podcast and getting yourself invited for interview.
Find the right podcast.
There’s nothing worse as a podcaster than being pitched by people who have nothing of relevance for my audience. Don’t make that mistake by doing what I call the “lazy pitch” – pitching podcasts based on their name.
Do not pitch a podcast if you haven’t listened to it – even a couple of episodes, so that you can get a real feel for the format, style and tone and the type of questions the podcaster asks and the type of information they like to share.
Perfect the Pitch.
Crafting an irresistable pitch is pretty much the same whether you’re pitching a journalist for a traditional print media story or a podcast. You need to be specific, interesting, relevant and credible.
Be clear and concise about what you can talk about. Sure you might be the greatest business coach on the planet, but unless you craft a seriously interesting, specific topic to pitch, you won’t get an interview. Example: launch and sell out your e-product in 90 days (a specific, outcome-focused pitch) or why niching is bad for business and what you should do instead (controversial and anti-the usual is always good!).
Be the Perfect Guest.
Obviously you need to be totally ready to talk on the topic you’ve pitched. But there are a range of other things you can do to be totally prepped to be a great guest.
Prepare your space. If you’re doing the interview over Skype (which is how most interviews will be done!) make sure you set up to take the call in a quiet, carpeted room with ‘texture’. You see, sound bounces off hard surfaces, so if you record in a room with lots of windows, tiles and floorboards the sound quality won’t be great. Make sure that your phone is on silent and you have water ready to go.
This might prompt you to ask if you should buy any equipment to be a podcast guest? This is really up to you. If you want to do a lot of podcast interviews, or you just want to be as ‘pro’ as possible, it might be worth investing in a good pair of headphones and a microphone. You could get both for less than $200. At a minimum you should have earphones or headphones – it will cause audio havoc for your host if you don’t.
Prepare yourself. It can be quite nerve-wracking doing a podcast interview. One guest on my podcast was so nervous it really affected the interview – she couldn’t answer a question that I’m sure would normally have come really easily and naturally to her. If you’ve done all your preparation and you’ve thought about the stories and messages you want to share, you may just need to practice some techniques to calm the nerves. Meditation is my go-to preparation for podcasting. I like to do a short, guided meditation about ten minutes before I need to do the podcast and it always leaves me calm, focused and confident.
Make it count.
Podcasters love guests who share their episodes. So be that perfect guest, make sure you do that too!
Connect with your podcast host across their social media platforms before the interview so that you’re ready to share any reference to the podcast once it’s live. Twitter is highly popular with podcasters. It’s a great place to have a conversation. You could tweet the host after your interview to thank them for the fun you had being interviewed. Anything that extends and adds buzz to a podcast and your episode is great value both for you and your host.
Share any posts that your host creates about your episode. Then think about how else you can get additional momentum and value from the episode, for example:
- Include it in your next email newsletter
- Write a blog post about the experience and link to the episode
- Include it on your website along with other “media” brags such as places you’ve been published
Now that you have been on one podcast, you can now include this in your pitch to the next podcast!
So go on, identify a podcast you would love to be a guest on and make your perfect pitch!
Katie is a business coach, trainer & podcaster who works with passionate wellness entrepreneurs who want to change lives and make money.
She balances a personal passion for wellness with an unhealthy addiction to coffee and chocolate (we can’t all be perfect, can we?). She loves trendy superfoods, productive self-care and talking ‘shop’ – which usually includes green smoothie recipes, business model porn and podcasts.
She is the founder of PodWell – A Course for New Podcasters (join the February class here – http://podwellcourse.com/join-now ) and the facilitator of a fun and growing Facebook community – Wellness Entrepreneurs – Start, Grow and Thrive.
Learn from Katie and other leading entrepreneurs in the health and wellness space on The Wellness Entrepreneur podcast. Stalk her at www.thewellnessentrepreneur.com.au